With a successful beta test concluded, CNN has christened the wide launch of its new, advanced TV Everywhere platform, CNNx, to more than 85 million pay TV subscribers across more than 200 MVPDs.
The launch of what is one of the pay TV industry's most advanced and widely available TV Everywhere platforms is particularly important to CNN. While experiencing sustained ratings declines on its linear channel, CNN has emerged as a cable news leader on mobile devices, touting what network executives say was a 40 percent unique visitor advantage over its closest competitor in 2013.
CNNx is now available to subscribers of all CNN pay TV partners, including Comcast, DirecTV, Dish Network, Charter Communications, Cox Communications, AT&T U-verse and Verizon FiOS.
The app features 24-hour-a-day live video feeds from the CNN linear channel, as well as access to various on-demand content, such as a rundown of the day's news segments. Users can also tap into digital content "automatically curated in real time," such as news articles, images and social media commentary.
The app was previewed at Turner Networks' upfront presentation in April and subsequently beta tested among a select number of subscribers.
"Importantly for operators, CNNx represents breakthrough innovation within the pay TV industry," said Michael Quigley, VP of business development & multiplatform distribution for Turner Broadcasting System, Inc. "As consumers increasingly gravitate to OTT services to find new ways to find content, operators are responding by investing in next generation platforms that can bring digital content to the television screen via hybrid set top boxes, IP-enabled gateways, and integrated OTT/linear TV offerings."
Subscribers can download the new app at www.CNN.com/cnnx.
- read this Multichannel News story
CNN launches interactive app to put viewers in control of content
Time Warner recruits NBC veteran Jeff Zucker to run CNN Worldwide
Time Warner simulcasts CNN, HLN news channels on Web