Comcast, AT&T U-verse partner on local ad sales in 20 U.S. markets

AT&T's U-verse is getting help from an unexpected ally: Comcast. The newly announced partnership will see Comcast Spotlight selling local advertising on AT&T's U-verse IPTV service in some 20 U.S. markets where both companies provide TV service starting as early as June, the companies said.

Comcast Spotlight will sell local advertising on U-verse on up to 50 leading ad-supported cable networks in Atlanta, Chicago, Detroit, Houston, Indianapolis, Miami, San Francisco and more.

Comcast Spotlight, which currently represents approximately 30 million subscribers nationwide, has built interconnects across the country enabling advertisers to place their messages in all or part of a market--or across multiple markets--with "one-stop shopping": one buy, one tape and one invoice.

"This is another significant step in simplifying the process of planning and buying media in spot cable throughout our footprint," said Charlie Thurston, President of Comcast Spotlight. "Local, regional and national spot advertisers alike will benefit from the convenience of having a single media source for local spot advertising that enables them to reach the largest possible audience."

Added AT&T's Greg McCastle, SVP of Advanced Ad Solutions: "We look forward to working together to make AT&T's U-verse TV inventory available to local market television advertisers through the Spotlight sales team. This new agreement will add qualitative and quantitative value to the local advertising offerings put forth by the Comcast Spotlight sales team and make life easier for media buyers in terms of seamless planning and buying."

NCC Media, the ad sales, marketing and technology organization that represents cable, satellite and telco operators in every U.S. market, will manage multi-market buys on both the Comcast and AT&T U-verse services for national advertisers.

For more:
- see this release

Related articles:
AT&T fourth quarter revenues top $31.4 billion, U-verse TV adds subscribers
With Netflix gaining ground, AT&T rolls out 'U-verse Movies' platform
AT&T makes U-verse pitch to SMB market