Comcast checks Verizon on FiOS ads; Netflix eyes Japan

Cable industry news from across the Web:

> The National Advertising Division, the ad industry's self-regulating body, has asked Verizon to tone down claims made about its FiOS broadband services following a complaint lodged by Comcast. Story

> While stopping short of declaring entry into the Asian market, Netflix marketing chief Ted Sarandos told a MIPCOM panel Monday that Netflix "desires to be global" and that Japan "would be a very interesting scale play." Story

> Rentrak has announced a new deal with Fox Networks Group that expands an existing agreement to include linear TV ratings measurement and single-source consumer data reporting. Press release

> Even though Comcast apologized for the treatment of the former cable customer, Conal O'Rourke will not get his job back at PricewaterhouseCoopers, the accounting firm says, citing what it calls ethical lapses by its former employee. Story

> Suddenlink has announced a deal with Byron Allen's Entertainment Studios to pick up the Comedy.TV network. Press release

> Amazon has cut the price of its Fire TV streaming device from $99 to $84. Story

And finally … MobiTV has revealed itself to be the backer of Deutsche Telekom's cloud-based TV Everywhere services. Story