Matt Strauss, Comcast's (Nasdaq: CMCSA) senior vice president of interactive media, has made it clear where his company stands on multiscreen viewing: Comcast supports it and wants others to move in that direction as well.
Viewers, he said during the PromaxDBA conference, want to see their TV on multiple screens without any restrictions. "They don't want to hear why certain things are on certain platforms, they just want it" on any portable or nonportable viewing device that they own, he said. "We have to get out of our own way."
The best way to differentiate that programming is not by the device but by the brand, said Bob DiBitetto, president of A&E Networks, speaking on a panel with Strauss.
"People are making decisions about how they spend their time. And the brands matter," he said.
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