Comcast has once again agreed to stop running ’80s-themed TV ads poking fun at satellite TV services.
Responding to another complaint from AT&T/DirecTV, the National Advertising Division asked Comcast to alter or stop running TV spots suggesting satellite TV is unwatchable during bad weather.
Included is the “Kiss Your Shows Goodbye” spot, which is set to the music of the classic Cyndi Lauper tune "Time After Time." The spot features befuddled dancers holding satellite dishes, singing, “When there’s snow or high winds, or even hail, kiss your shows goodbye …”
Through surveys and other convoluted means, the NAD determined that Comcast is improperly implying that bad weather always takes satellite TV out of service.
Comcast said it will stop running the ads, which are more than seven months old.
In fact, it’s DirecTV’s second NAD complaint about the same Comcast campaign since September. Back then, the operator also took issue with a Comcast TV spot, titled “Get Faster,” which features satellite-dish cradling dancers grooving to a parody of a 1985 Jefferson Starship hit, singing “We built this thingy, we built this thingy on tech that’s old…”
That September NAD complaint also targeted Comcast’s “Reruns” commercial, which reprised the 1980s Wang Chung song, “Everybody Have Fun Tonight,” changing the lyrics to “Everybody is bored tonight. They’re watching reruns tonight.”
At the time, Comcast also said it supported the voluntary recommendations of the NAD, which is a division of the Council of Better Business Bureaus, and would consider the input in future commercials.
Yes, there’s a pattern here.
In February, the NAD also asked Comcast to stop running ads claiming that it “delivers the fastest internet in America” and the “fastest in-home Wi-Fi,” following a complaint by Verizon.
“Comcast will take NARB’s recommendations into account in developing future advertisements, and expects NAD and NARB will hold all advertisers to the same standards when making similar claims,” Comcast said in a statement.