Comcast Corporation (NASDAQ:CMCSA, CMCSK), which has seen subscribers abandon the MSO over the past 24 months, is set to mine a new market segment as it makes a major push into Spanish-language TV, rolling out its Xfinity TV in Spanish. The company says the platform will deliver Spanish-language programming on TV, On Demand and online, including access to hundreds of Spanish-language movies and shows online free to Comcast digital customers. In addition, Comcast has more than tripled the number of Hispanic television choices available On Demand.
It's not the first push Comcast has made to capture a share of the growing Hispanic market, one of the largest and most lucrative audience groups in the U.S; the MSO has been rolling out Spanish-language programming tiers nationwide, which include more than 50 of the most popular Hispanic networks along with hundreds of On Demand choices in Spanish.
"We're fully committed to the Hispanic market," Marcien Jenckes, Senior Vice President and General Manager of Comcast Video Services, said. "This is almost a doubling down on top of a series of investments that have taken place over the years."
Comcast, in addition to the Hispanic networks it already carries, also just acquired Telemundo, the Spanish-language network, as part of the NBCU deal; that network reaches 94 percent of U.S. Hispanic viewers.
"Behind the scenes we've been working on a series on initiatives," Jenckes said. "We feel as though there is a now sufficient critical mass to launch."
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