Radio station aggregation service iHeartRadio is the latest streaming platform to be aggregated by the self-proclaimed “aggregator of aggregators.”
Starting today, Comcast will make the popular music service available on its X1 platform, enabling customers of the premium video platform to tune into more than 1,000 streamed radio stations from around the country.
The integration deal with iHeartMedia is, of course, only the latest streaming agreement Comcast has made for X1. Netflix and YouTube already operate natively on the cable video platform, for example.
Under the initial integration, X1 users will be able to say “listen to iHeartRadio” to their Voice Remote. But future iterations will allow customers to say specific radio stations.
Curated playlists will also be featured in the music section of Xfinity On Demand. And users can sign into their personal iHeartRadio account to access their own playlists.
“Music continues to be an important part of the X1 in-home entertainment experience, and we are providing X1 customers with even more choice in how, when and where they enjoy it,” said Nancy Spears, VP of digital media distribution and monetization for Comcast Cable, in a statement. “Whether they are looking for background music or want to entertain a crowd, the addition of iHeartRadio to X1 will add even more value to their Xfinity TV subscription, and continue to differentiate X1 as the go-to destination in the home for accessing all of their favorite content in one place.”
Comcast isn't the only pay TV operator to integrate iHeartRadio—Dish Network has featured the service within its Hopper set-tops for several years.