Comcast quietly fired 500 direct sales workers just before Christmas

Documents suggest sales managers, supervisors and direct sales workers were terminated around Dec. 15.

Comcast quietly laid off around 500 door-to-door sales workers just before the holidays.

The cable company confirmed the layoffs after The Philadelphia Inquirer and several other publications spoke to a Florida individual identifying themselves as one of the axed employees, unwilling to disclose their ID because of a nondisclosure agreement tied to severance pay. 

The publications also obtained documents suggesting sales managers, supervisors and direct sales workers in Chicago, Florida and other parts of Comcast’s Central region, mostly in the Midwest and Southeastern U.S., were terminated around Dec. 15.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Comcast, AT&T trickle down $1K bonuses to employees after corporate tax bonanza

“The Central Division is creating a new territory-based sales model that will connect more closely with residential prospects and customers in their communities,” Comcast spokeswoman Jennifer Moyer told The Inquirer. “By giving highly trained sales professionals direct responsibility for entire neighborhoods, we can provide a better experience for those who are interested in our services, during and after the sale.”

Moyer said the terminated workers were offered several months of additional health care and severance pay. 

The direct sales workers, who made sales calls to as many as 70 residences a day, were paid on primarily commission-based salaries, which ranged from $50,000 to $100,000. There were reportedly rampant rumors of a restructuring in the works, but the fired workers were said to have reacted with shock and awe when they were called into a Southeastern U.S. meeting in mid-December and let go.

The unannounced layoffs came almost simultaneously as Comcast loudly trumpeted the payment of $1,000 bonuses to 100,000 “eligible frontline and non-executive employees,” a decision tied to passage of a Republican-backed bill to reduce the corporate tax rate to 21%. 

Moyer said the terminated employees would also be eligible for that bonus.

Suggested Articles

CBS and Viacom have officially set the executive team that will lead their digital services including CBS All Access, Showtime and Pluto TV.

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

Roku is rolling out a discounted bundle deal for its users that buy both Showtime and Starz subscription streaming services on the Roku platform.