Comcast readies X1 for football season, kicks off new sports features

Image: Comcast

Comcast has announced the latest software upgrades to its X1 video operating system, organizing sports programming by professional leagues and surfacing scores as soon as viewers enter a specific bucket. 

“First and foremost, we’ve sectioned out the top of the new sports guide by each major league, creating new landing pages for each league—including the NFL, MLB, NCAAF, soccer and even sports like cricket, tennis and golf—so customers can now find and get to what they want to watch quicker,” said Jason Angelides, executive director of product management for Comcast Cable, in a company blog post outlining the upgrade.

In addition to surfacing game scores, X1 will thumbnail live games, game previews, relevant highlight shows and any relevant highlight clips making the rounds on YouTube.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

REPORT: Comcast’s licensed X1 producing mixed churn results for Cox, Shaw early on

Of course, there will be a voice control component, as well.

“Customers can access this guide view by just saying ‘sports’ or any league like ‘NFL’ into the X1 voice remote, tapping the ‘guide’ button twice or via a link from within the Sports App. In the future, customers will be able to customize this menu to display only the sports, teams and athletes they root for, giving them instant access to the content they care about most,” Angelides said. 

Comcast said that around 55% of its pay-TV footprint has adopted X1 as of the end of the second quarter. 

Read more on

Suggested Articles

Xumo, a free, ad-supported streaming video service, today announced it’s adding ABC News Live to its platform in the U.S. and Canada.

AT&T is rounding out the executive team for its WarnerMedia Innovation Lab, which is set to open in New York City in spring 2020.

Tubi is escalating its fight against Netflix by launching a new ad campaign highlighting what's not on the subscription service.