Comcast rebrands ‘SportsNet' channels as ‘NBC Sports’ 

These networks will now feature NBCUniversal branding, including the iconic peacock.

Comcast will complete the rebranding of its regional sports networks, putting them all under the "NBC Sports" moniker, the cable company announced. 

Comcast began the transition in April, changing SportsNet channels in San Francisco and Sacramento to "NBC Sports Bay Area" and "NBC Sports California," respectively. 

On October 2, CSN Chicago, CSN New England, CSN Northwest, CSN Mid-Atlantic and CSN Philadelphia will start using the "NBC Sports" designation as well. The rebrand will also impact secondary RSNs branded under the designation “The Comcast Network (TCN)." TCN Philadelphia will become “NBC Sports Philadelphia +” and TCN Mid-Atlantic will become "NBC Sports Washington +."

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

These networks will now feature NBCUniversal branding, including the iconic peacock. 

“We’re excited to complete the brand evolution of our remaining [regional sports networks], which will now include the iconic NBC Sports name on all of our networks,” said David Preschlack, president of NBC sports regional networks in New York, in a statement. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

It’s a change in brand only—NBCU has been managing and producing content for Comcast’s regional sports networks since the cable company acquired the media conglomerate in 2011. 

Suggested Articles

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.

AT&T may be considering a sale of DirecTV, its struggling satellite provider, despite indications to the contrary. But, the likelihood of a sale depends on…