Comcast rebrands ‘SportsNet' channels as ‘NBC Sports’ 

These networks will now feature NBCUniversal branding, including the iconic peacock.

Comcast will complete the rebranding of its regional sports networks, putting them all under the "NBC Sports" moniker, the cable company announced. 

Comcast began the transition in April, changing SportsNet channels in San Francisco and Sacramento to "NBC Sports Bay Area" and "NBC Sports California," respectively. 

On October 2, CSN Chicago, CSN New England, CSN Northwest, CSN Mid-Atlantic and CSN Philadelphia will start using the "NBC Sports" designation as well. The rebrand will also impact secondary RSNs branded under the designation “The Comcast Network (TCN)." TCN Philadelphia will become “NBC Sports Philadelphia +” and TCN Mid-Atlantic will become "NBC Sports Washington +."

EBOOK

How to Acquire, Retain & Delight OTT Users

Learn how accelerating demand for streaming consumption is redefining the industry and strategies to thrive in today’s market.

These networks will now feature NBCUniversal branding, including the iconic peacock. 

“We’re excited to complete the brand evolution of our remaining [regional sports networks], which will now include the iconic NBC Sports name on all of our networks,” said David Preschlack, president of NBC sports regional networks in New York, in a statement. “This development is a reaffirmation of our continued commitment to provide the best, most compelling local sports coverage to our fans across the country.”

It’s a change in brand only—NBCU has been managing and producing content for Comcast’s regional sports networks since the cable company acquired the media conglomerate in 2011. 

Suggested Articles

Sling TV is an elder statesman of the virtual MVPD community.

Amazon now allows Fire TV Cube users to watch live over-the-air television via a new tuner integration and setup function.

Haivision has aquired Teltoo, a technology vendor that provides peer-to-peer (P2P) and WebRTC-enabled video delivery.