Releasing yet another benchmark for its discounted internet service program for the economically disadvantaged, Comcast said 3 million U.S. users have now been hooked up with its $9.95-a-month Internet Essentials product.
The MSO said it has added 150,000 families to the program since December. Around 750,000 U.S. families have been enlisted since Internet Essentials launched in late 2011.
“Over the past five years, the program has grown into the nation’s largest and most comprehensive broadband adoption program and the company’s number one community investment initiative,” said David L. Cohen, senior executive VP and chief diversity officer for Comcast, in a statement.
The benchmark announcement comes after Comcast made a major expansion to the Internet Essentials program in June, opening it to anyone in its footprint receiving public housing aid or HUD assistance.
It was the eighth time Comcast has expanded the broadband program. And it increased the number of eligible families from 700,000 to roughly 2 million.
“We redefined the Internet Essentials program by expanding program eligibility beyond families with children eligible to participate inn the National School Lunch Program to all HUD-assisted households living in our service area, even if they have no school-aged children,” Cohen added.