Comcast's (NASDAQ: CMCSA) first-ever campaign to promote its X1 platform by leveraging Twitter influencers is apparently going well.
Targeting millennial-aged consumers, the MSO enlisted Vine star Logan Paul and other social media icons to create short videos touting X1, and to pass them around on Twitter.
According to the Philadelphia Inquirer, Paul's video has been viewed nearly 6 million times and has garnered 88,100 likes.
You can read the full Inquirer report here.