Comcast’s Roberts: ‘We want to become the aggregator of aggregators'

Comcast (Flickr user Mike Mozart)
Comcast's X1 platform is part of its aggressive push into the connected home.

Commenting on a significant strategic pivot that now has Comcast embracing online video insurgents Netflix and YouTube, embedding these services into its X1 video platform, Comcast CEO Brian Roberts said his cable company now seeks to become “an aggregator of aggregators.”

“We’ve now completely pivoted to a couple key principles, one of which is we’re going to give the customer the best interface, and we’re going to do it with the content they want, and if some of that content at times is competitive or not, if you come to us, it’s one stop shopping,” Roberts said Monday, speaking at the Morgan Stanley Technology, Media & Telecom conference in San Francisco. 

Roberts’ talk was made hours after Comcast announced that it will integrate the YouTube app into the X1 platform. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

“Our strategy is to get most of our customers in a bundle,” he said. “Every time people take one more product, they churn less.”

RELATED: Comcast to integrate YouTube app into X1

In the wide-ranging—but not all that detail-rich—discussion, Roberts also touched on Comcast’s secrecy-shrouded mobile initiative. 

“The product itself is going to save you money by taking our bundle.,” he said. “And third is, we’re going to sell more products, not including wireless, but broadband, as a result of this offering.”

Roberts also commented on Comcast’s aggressive push into the connected home.

“We’re getting ready for a day when you have a smart music system, a smart refrigerator, smart devices and they all just work in their home,” he said. “Hopefully, the bits per home continue to rise and the company with the best network, defined as wired and wireless, will have a real advantage.”

Read more on

Suggested Articles

Acorn TV, a subscription streaming service owned by AMC Networks, said today that it has more than one million subscribers in the U.S. and Canada.

Roku is putting out two updated versions of its Roku Express and Ultra streaming players along with announcing Roku OS 9.2, an update arriving in the coming…

Plex is partnering with Lionsgate to grow its library of ad-supported video on demand content prior to the planned rollout to consumers in late 2019.