Comcast set to 're-launch' TV Everywhere

Comcast (Nasdaq: CMCSA) will "re-launch" TV Everywhere next month, CFO Michael Angelakis said during a webcast presentation at Goldman Sachs Communacopia conference. The service, which has been in beta trial "for a couple months" will be called Xfinity Online and "will provide our customers with the content they want anytime anywhere."

While TV Everywhere is often seen cable's defensive move to offset over-the-top (OTT) content providers, Angelakis described the MSO's version of TV Everywhere as "offensive."

The goal is to provide our customers with as much content as they want where they want it ... so they don't feel the need for an alternative," he said. Angelakis further promised that the service will evolve and "mature in terms of how we innovate the product in terms of whether it's online or linear or VoD or ultimately possibly wireless."

At the same time he was extolling ways to keep subscribers from wandering off, Angelakis was dismissing the idea of cord cutting as a threat.

"We really just don't see it," he said. "When we think about cord cutting or the flavor of the day, we look at that primarily as competition to our VoD business not to our core business."

Related articles:
A Look Back: Lessons learned from TV Everywhere a year after deployment
EBIF ascendant: Comcast
Report: Justice Dept. dialing in on Comcast-NBCU deal