Multiscreen specialty division Comcast Technology Solutions (CTS) has announced a partnership with content delivery optimization specialty firm DLVR.
Under the agreement, CTS will add the real-time content delivery network (CDN) switching capabilities and quality of experience (QoE) analytics provided by Phoenix-based DLVR.
Comcast said the combination of its CDN with DLVR’s individual stream optimization and proactive CDN switching capabilities will allow CTS clients to simplify management of a multi-CDN approach. Content providers will now be able to quickly add the Comcast CDN to their multi-CDN environment, providing flexible support needed to manage traffic peaks by load balancing.
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CTS cited the example of SVOD service Crunchyroll, which it says uses DLVR’s cloud service to measure the performance of its major CDNS. Video requests are routed in real time to the optimal CDN for each user.
"With DLVR's granular, real time request routing, each of our CDNs perform at a very high level, giving us the best possible user experience for every video request," said Michael Dale, VP of engineering at Crunchyroll, in a statement.
DLVR’s video delivery optimization service uses individual stream and CDN performance measurements to predict and mitigate hazards before they impact video performance. The cloud-based platform requires no SDKs or client plug-ins, and can be configured based on customizable publisher business rules per geography.
“Consumers today maintain incredibly high expectations when it comes to video content delivery—they want it at lightning fast speeds and the ability to access it whenever they want, on whatever device,” added Bart Spriester, general manager at Comcast Technology Solutions. "The Comcast CDN provides our partners with the flexible and reliable delivery platform they need to satisfy their consumers’ expectations and support their business’ expanding needs. In partnership with DLVR, we are better able to ensure that these needs are consistently met.”