Comcast walls online content behind Xfinity brand

Comcast has finally stepped forward with what used to be called TV Everywhere but what is now being branded as Comcast Xfinity TV, a free-for-Comcast subscribers online video service that offers about 150,000 video choices.

The big news is that Xfinity TV is only free to Comcast subscribers, specifically, Comcast TV subscribers. That blocks out the riffraff who might sign on just to watch free TV on the Internet and walls Comcast's unique programming behind the safety net of authorized viewing. It also fires a cable salvo at the growing list of over-the-top offerings that have been nipping at cable's heels.

"We've created a destination that enables customers to watch, find and manage their favorite shows and movies anytime, anywhere," said Matt Strauss, senior vice president-general manager of Comcast Interactive Media in an MSO news release, promising further that in "coming weeks, Comcast will bring even more content, functionality and ease-of-use into Xfinity TV."

For more:
- see this news release

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