Cox adds Amazon Prime Video for Contour customers

Cox doesn’t publicly disclose its subscriber totals but according to estimates from Leichtman Research, the provider ended 2018 with about 4 million video subscribers. (Cox)

Cox Communications announced on Monday that it is integrating the Amazon Prime Video app on its Contour pay TV platform.

Prime Video will work with Contour voice commands that let customers launch the app or request specific programming from Amazon.

"We've removed the complexity that comes with toggling, switching inputs or the necessity of watching on a smaller screen. Now all you have to do is say the name of your favorite Prime Video show or movie into your Contour remote and it will appear on your TV,” said Kevin Hart, executive vice president and chief product and technology officer for Cox, in a statement.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

A Cox spokesperson confirmed that customers not will be able to sign up for Amazon Prime and Amazon Prime Video on the Contour platform.

RELATED: Amazon Prime Video is finally coming to Comcast Xfinity

The Amazon Prime Video integration follows similar integrations of Netflix and YouTube on the Contour platform.

For Cox, the Prime Video integration comes not long after Comcast completed its integration of Prime Video on X1. Contour is a licensed version of X1.

The X1 does not allow customers to sign up for Amazon Prime Video directly, but that’s not the case for Netflix. Since Netflix launched on the X1 back in 2016, new Netflix customers have been able to sign up for Netflix directly on the X1 and have the service added to their Comcast bill. Last year, Comcast and Netflix expanded their agreement so Comcast could offer Netflix as part of available Xfinity packages.

For Amazon Prime Video, the Cox deal could help it reach a large number of pay TV subscribers. Cox doesn’t publicly disclose its subscriber totals but according to estimates from Leichtman Research, the provider ended 2018 with about 4 million video subscribers.

This article has been updated.

Suggested Articles

Nexstar Media closed its $6.4 billion acquisition of Tribune Media, making it the largest television broadcast group in the U.S.

A massive media conglomerate like Comcast/NBCUniversal makes news often but this week was particularly busy with an acquisition, a big name reveal and a major…

DAZN, a subscription sports streaming service that launched in 2018, has a new distribution deal in place on Comcast’s X1 and Flex video platforms.