Cox Communications figures small businesses want wireless voice and data services and the MSO, through its Cox Business unit, will attempt to sate that appetite starting in Hampton Roads, Va., Omaha, Neb. and Orange County, Calif. at a time Cox says is still to be determined. If Cox is correct, commercial wireless could represent a $4 billion market opportunity.
Cox has been testing residential wireless service and has said it would officially launch it this month--although the days are obviously running out. Once that happens, Cox Business will step in with a variety of offers that cater to the commercial crowd's demand for data and voice services.
Cox, which paid $550 million for wireless spectrum in FCC auctions, is building its own 3G CDMA network and will supplement it with Sprint's 3G network in some markets. It notably did not join with its other large cable brethren in the 4G WiMAX Clearwire initiative. It has also reportedly worked out deals with handset makers for both residential and commercial customers.
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