Cox completes rollout of ‘Panoramic Wi-Fi’

Cox Communications' Panoramic Wi-Fi ad for Super Bowl LI
Cox launched its Panoramic Wi-Fi service in late 2016 to get a leg up on Comcast’s rollout of optimized Wi-Fi earlier this year. Screenshot: Cox

Cox Communications has completed the rollout of its Panoramic Wi-Fi service across its national footprint, with deployments in Las Vegas, Phoenix and Tucson.

Launched in fall 2016, the service was already available in markets including San Diego, Oklahoma City, Tulsa and many other locales within Cox’s 18-state footprint. 

Panoramic Wi-Fi includes a next-generation wireless modem and router (DOCSIS 3.0/dual band/802.11ac), the network management app My Wi-Fi, and customized Wi-Fi installation to prevent dead zones within residences. Cox launched the service ahead of Comcast’s rollout of optimized Wi-Fi earlier this year. 

Notably, the service was hawked in a Super Bowl ad that ran in February. 

RELATED: Cox using pricey Super Bowl ad to tout ‘Panoramic Wi-Fi’ product

“With Panoramic WiFi, our customers are getting a consistent, dependable and high-quality connection in every room in their home–even while moving between rooms,” said Philip Nutsugah, vice president, product strategy and management for Cox, in a statement. 

“Since launch in October 2016, we’ve seen rapid adoption and positive feedback from high-speed internet customers,” Nutsugah added. “As more devices get connected in the home, Panoramic WiFi becomes the backbone.”