Data analytics company Guavus becomes RDK licensee

Guavus, a vendor of data analytics applications for the pay-TV industry, has become a Reference Design Kit (RDK) licensee.

Guavus' suite of operational analytics applications will now be able to assemble data from RDK-based set-tops, gateways and other devices, along with data culled from operators own networks. The analytics are then used by operators to improve network operations, service assurance and customer care. 

"One of the key benefits of RDK is the volume of CPE performance data that can be gathered from the field," said Steve Heeb, president and general manager of RDK Management, LLC, in a statement. "By collecting and analyzing this data, operators can quicken the pace for targeted product releases. We are very pleased to welcome Guavus to the RDK Community."

RDK is a pre-integrated software stack for IP-capable set-top boxes, gateways and other devices. 

RDK licensees include top pay-TV operators such as Comcast (NASDAQ: CMCSA), Time Warner Cable (NYSE: TWC), Liberty Global, Canada's Rogers Communications and Japan's J:COM. Also included are a range of consumer electronics companies, chipmakers, software developers and systems integrators.

In April 2015, RDK Management announced that more than 220 companies have licensed the RDK, a 63 percent uptick in the previous 12 months.

"Customer experience is fast becoming the most important end product for operators," said Gabriele Di Piazza, senior VP of products and marketing for Guavus, in a statement. "The role of collaborative and cross functional decision making enabled by real-time analytics aligns with the fundamental goal in the RDK community, which is to deliver an agile infrastructure for delivering next-gen products at web speed."  

For more:
-read this Guavus press release

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