Why is ad blocking so popular? That's easy: Consumers love it. The majority of video and display ads are removed from their browsers. And without ads bogging down processing speed on their computers, tablets and smartphones, their devices run much faster.
Of course, that leaves ad-supported online video providers in a bind: Ads on their players aren't being seen, and they're not getting paid because of it. It's estimated that ad blocking could be costing online content suppliers as much as $22 billion. At the same time, no one wants to significantly inconvenience their viewers. Can a balance be found that keeps ads playing without chasing away audiences?
In its latest special report, FierceOnlineVideo looks at how operators are trying to strike this balance. You can read the report here.