Shedding a bit of light on the first 4K/Ultra HD programming service provided by a pay-TV operator, DirecTV (NASDAQ: DTV) said its new offering is still on track to launch in the fourth quarter of this years.
Speaking to investors at DirecTV's third-quarter earnings report, company president and CEO Mike White said the 4K service will only be available to subscribers equipped with Genie DVRs and select Samsung 4K TVs.
Subscribers will initially have a "few 4K movies" downloaded onto their DVRs to sample. Additional 4K films will be available for overnight VOD download. White didn't name any of the titles.
He did say that the satellite operator's 4K service will expand when a satellite launched in December goes online in the first quarter of 2015.
"It's very early days for 4K, but we've already secured the rights for number of movies, and we felt that it was important to have some content out there as consumers start to see what the experience is all about," White said. "We always want to be leading our industry, and 4K is no exception,"
- visit DirecTV's investor relations site
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