DirecTV, Dish use addressable tech to target $3B political advertising treasure chest

Integrating voter registration information into their emerging addressable advertising technology systems, DirecTV (NASDAQ: DTV) and Dish Network (NASDAQ: DISH) are promising politcal campaign managers a means of precisely and locally targeting viewers across the ideological spectrum. In fact, with the political TV advertising market worth an estimated $3 billion in the U.S. during this election year, and the satellite pay-TV providers able to participate in a largesse previously available only to locally targeted broadcast TV stations, this revenue source could be a game-changer for the pay-TV market. The Los Angeles Times has a full report here.

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