DirecTV Now, Sling, other vMVPDs added 900K subscribers in Q3, analyst says

DirecTV Now
Niknam suggested that vMVPDs will continue growing, but not fast enough.

While cord cutting across linear pay TV services accelerated to record levels in the third quarter, the subscriber metrics appear nearly offset by the dimes-for-dollars business of virtual MVPDs.

So said Deutsche Bank analyst Matthew Niknam, who told investors today that virtual pay TV services added around 900,000 users in the third quarter. Niknam also said that linear services lost more than 1 million video users in the same three-month period.

RELATED: Cord cutting hits 632K for Q3 with bulk of top platforms reporting

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

The analyst’s math seems sound. With five out of the top seven publicly traded pay TV service providers reporting third-quarter numbers the last two weeks, cord cutting for linear services stands at 632,000.

Amid increasing competitive pressure from OTT services and a bit of disruption from the hurricane season, Niknam and other analysts believe that Dish Network once again experienced big customer losses for its satellite TV service. 

The analyst estimated that AT&T’s combined losses of 385,000 across DirecTV satellite and U-verse TV accounted for 38% of pay TV’s losses in the third quarter. He also estimated that Dish, combined with Comcast’s reported loss of 125,000 video users, will account for 40%. This would mean Dish lost at least 300,000 linear users in the third quarter.

Simultaneously, he suggested that AT&T’s reported gain of 296,000 DirecTV Now users represented 33% of the total gains for the vMVPD sector, which also includes Sling TV, Hulu Live, YouTube TV and Sony PlayStation Vue, among others. 

Niknam suggested that vMVPDs will continue growing, but not fast enough.

“Looking forward, our estimates imply sustained quarterly linear subscriber losses of [around 1 million users] in 2018 onwards, with OTT gains not enough to offset this,” he said. 

Finally, Niknam suggested that margins for linear services are three times those of OTT-based services. This will have a notably significant impact for AT&T’s bottom line, he said.

“The ongoing transition and mix shift from linear to OTT is a difficult one for AT&T to manage,” Niknam added. 

Suggested Articles

Streaming TV service FuboTV has expanded its deal with Discovery Inc. and in the coming weeks will add Discovery Channel, TLC and more to its base subscriber…

YouTube reportedly is considering shifting all children’s content on its platform over to its YouTube Kids app, a move that would be in response to recent…

Gracenote, which is owned by Nielsen, today launched Gracenote Video Popularity Score, a new product that compiles data to determine the most relevant…