AT&T will launch DirecTV Now November 4 on only a handful of apps, according to website Satellite Guys, which claimed to have intercepted internal emails.
According to the site, the DirecTV Now app will be available for iOS and Android mobile devices, web browsers and streaming media players that connect to the TV like Apple TV and Amazon Fire TV. Amazon Fire TV Stick and Google Chromecast availability will reportedly be added soon. Notably omitted was Roku.
An AT&T rep told FierceCable’s the Nov. 4 launch date is "incorrect" in a tersely worded email.
Earlier this week, AT&T revealed that its new service will be priced at $35 a month and include access to more than 100 channels. The website TV Predictions said the virtual service, which requires no satellite dish, will be available with a seven-day free trial.
Over the last two months, AT&T has announced a flurry of programming deals for the virtual service, with Time Warner Inc., Disney and NBCUniversal all signing on.
AT&T, however, hasn’t yet announced a channel lineup for the new service. And with no CBS Corp. deal touted, it’s unclear whether DirecTV Now will have CBS and Showtime at launch.
“How do you get to a $35 price point with the prices these guys charge for content? You don’t have a satellite dish, you don’t have a guy spending four hours to install the service, and you don’t have a $300 set-top,” said AT&T CEO Randall Stephenson, speaking alongside Time Warner Inc. Chief Executive Jeff Bewkes at the Wall Street Journal’s WSJ.D Live conference in Laguna Beach, California.