With DirecTV purchase, AT&T is a 'sleeping ad giant,' WSJ says

While its biggest rival, Verizon (NYSE: VZ), openly touts its desire to compete with Google (NASDAQ: GOOG) and Facebook (NASDAQ: FB) in the realm of digital advertising, AT&T's intentions have been less clear. 

Fresh of its $49 billion purchase of DirecTV, however, analysts say AT&T is quietly putting together the foundation of a dominant advertising business, assembling the wherewithal to offer marketers the ability to precisely target consumers across digital services. 

The Wall Street Journal has a full analysis of AT&T's (NYSE: T) potential plans here

Suggested Articles

The FreeWheel Council for Premium Video is calling for the adoption of a universal standard for managing cross-platform ad campaigns.

TiVo CEO Dave Shull said his company has been consolidating its product and engineering teams and pushing toward a unified strategy.

Dish Network has not carried 21 Fox Sports RSNs since July.