DirecTV to launch ESPN 3D TV Channel

ESPN's 3D channel has been added to the three-channel DirecTV 3D TV lineup that will launch in June. ESPN 3D will broadcast a minimum of 85 live sporting events beginning June 11 with the 2010 FIFA World Cup matches and including the X Games, college football, college basketball and NBA games. DirecTV subscribers will get the channel at no additional cost--other than needing to buy a 3D TV and wear silly looking spectacles.

DirecTV, which used HD as a differentiator in its subscription wars with cable, has entered the 3D TV market with similar gusto. The satellite carrier will offer a channel called N3D to deliver "the best 3D programming" from multiple programmers as well as a 3D pay-per-view channel and 3D on-demand. In June all DirecTV HD customers will get a software upgrade to get the 3D channels and 3D glasses to view the programming.

In other 3D programming news, Cox Communications has become the latest cable operator to announce that it will show the Masters Tournament beginning April 7 in all its contoured glory via 3D coverage to subscribers who have a 3D TV, Cox HD or HD/DVR receiver and, of course, the ubiquitous glasses. The programming will also be stored in the On Demand library.

For more:
- see this news release
- and this news release

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