Dish Network rolling out TV Everywhere offering this week

Satellite TV operator Dish Network is launching a TV Everywhere initiative this week, debuting its DishOnline.com site that will DishOnline.cominclude content from cable networks HGTV, MTV and the Discovery Channel, reports the New York Times.

Expanded content offerings will be available to Dish subscribers, although anyone will be able to see some free view video clips.

The new Dish service will allow subscribers to program DVRs on computers, their iPhones and some other mobile devices. The company is expected to release an iPad app soon. Subscribers also can watch live TV and recorded content on their computers and mobile devices if they have a VIP 922 SlingLoaded DVR, and VOD will be a big piece of the offering.

"People are shifting where they watch video, and I want to shift with them," Dave Shull, Dish's SVP for programming, told the Times.

Dish joins a number of operators offering some form of TV Everywhere to subscribers. The rollout of any TV Everywhere offering is being slowed, and in some cased stymied, by slow-moving discussions with content owners and programmers worried about losing control of their content.

For more:
- see this NYT article

Related articles:
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TV Everywhere heating up the dog days of summer
Google TV changes the game for TV Everywhere
FIFA World Cup pushed TV Everywhere, 3D TV expectations
Shaw adds TV Everywhere product to lineup in western Canada
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TV Everywhere is an untapped revenue stream
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