Dish Network tops bidding for Hulu; but will $1.9B be enough to close the deal?

It's been a busy month for satellite provider Dish Network (Nasdaq: DISH), which on Friday unveiled its Blockbuster Movie Pass, a new video delivery offering it hopes will outgun Netflix (Nasdaq: NFLX). Today, reports say the company so far is the highest bidder for video aggregator Hulu.

But, sources tell Business Insider, the $1.9 billion bid, while topping offers from Yahoo (Nasdaq: YHOO) and Amazon (Nasdaq: AMZN), may not be enough to close the deal. Google (Nasdaq: GOOG), meanwhile, may have bid as much as $4 billion, but the offer included content-deal demands that Hulu's owners--Disney (NYSE: DIS), News Corp. (Nasdaq: NWSA) and Comcast's (Nasdaq: CMCSA) NBCUniversal--unit may not be willing to consider.

Hulu's owners expected to cherry pick from a number of offers in excess of $2 billion, but the short-term content guarantees likely scared many buyers away, or had them coming in with low-ball offers looking for a short-term deal.

BI said Hulu's back-end technology might be at least as important to Dish as the content it carries.

Google's deep pockets continue to keep it in the mix, but the question remains whether Hulu's owners are willing to open the henhouse door to a company they've traditionally seen as a fox. More to the point, Hulu's owners may be getting cold feet about moving forward with any sale to anyone.

For more:
- see this BusinessInsider article

Related articles:
Hulu sale hits turbulence; are owners up in the air about moving forward?
NBC's new flood of content for iPad throws a wrench into Hulu auction
Report: Google close to beating Amazon, Dish and Yahoo for Hulu
Hulu's likely Top 10 bidders, with Google as a fan favorite

Suggested Articles

Comcast/NBCUniversal is reportedly shifting around its management team ahead of the company’s high-profile launch of Peacock.

In recent years, a number of factors have shifted the video services landscape, including the introduction and explosive growth of OTT services.

Streaming TV services like AT&T TV Now (formerly DirecTV Now) could soon be considered “effective competition” for cable operators like Charter.