Dutch media company Bravia launches world's first 4K/Ultra HD channel

Dutch company Brava Media is launching the world's first 4K/Ultra HD channel.

Festival 4K will present music festivals, concerts and theater productions in native 4K quality, with a promise of providing 8K down the road as the technology and content offerings evolve.

Programming will run in six-hour loops on the channel, with Brava Media hoping to secure enough 4K content by 2016 to expand that to 12-hour loops of fresh 4K programming. By 2017, the company aims to have a full 24 hours a day of new content.

The audio will be formatted in Dolby Digital in 5.1.

There isn't a dedicated channel for 4K/Ultra HD in the U.S., but DirecTV (NASDAQ: DTV)--which launched a limited 4K download service last year--is on the cusp of expanding its Ultra HD services.

On Friday, aerospace company Orbital ATK announced that it had delivered DirecTV's Sky Mexico-1 satellite to its launch site in Kourou, French Guiana. The satellite, which will greatly expand DirecTV's HD and Ultra HD delivery capacity, is scheduled to launch in late May.

For more:
- read this TechRadar story
- read this Irish Examiner story
- read this Orbital ATK press release

Related links:
Amazon sets HDR plans as OTT services jump ahead of pay TV
Netflix is fast-tracking 4K, HDR to push Open Connect, beat cable
YouTube experiments with 4K video at 60 fps
Emergence of new HEVC patent pool clouds 4K's future