Dutch company Brava Media is launching the world's first 4K/Ultra HD channel.
Festival 4K will present music festivals, concerts and theater productions in native 4K quality, with a promise of providing 8K down the road as the technology and content offerings evolve.
Programming will run in six-hour loops on the channel, with Brava Media hoping to secure enough 4K content by 2016 to expand that to 12-hour loops of fresh 4K programming. By 2017, the company aims to have a full 24 hours a day of new content.
The audio will be formatted in Dolby Digital in 5.1.
There isn't a dedicated channel for 4K/Ultra HD in the U.S., but DirecTV (NASDAQ: DTV)--which launched a limited 4K download service last year--is on the cusp of expanding its Ultra HD services.
On Friday, aerospace company Orbital ATK announced that it had delivered DirecTV's Sky Mexico-1 satellite to its launch site in Kourou, French Guiana. The satellite, which will greatly expand DirecTV's HD and Ultra HD delivery capacity, is scheduled to launch in late May.
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