Ericsson and Google team to integrate MediaFirst platform into Android TV ecosystem

Ericsson headquarters

Ericsson has struck a deal to integrate its cloud-based multiscreen platform, MediaFirst, into Google’s Android TV ecosystem. 

MediaFirst is an end-to-end software-as-a-service (SAAS) platform designed to enable pay-TV operators through the creation, preparation, management and delivery of IP video to their subscribers. 

The deal with Google allows operators to access the Android TV platform, currently found on smart TVs from leading manufacturers like Sony and other devices. 

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"By expanding our range of set-top box options, we are giving Ericsson MediaFirst TV customers the opportunity to deliver cutting-edge, large-scale video services and respond to the surge in adoption of smart devices, broadband connectivity and cloud-based delivery," said Shiva Patibanda, head of business line TV platforms for Ericsson, in a statement. 

"Our partnership with Google will empower operators of all sizes and resources to take control and leverage multiple monetization and partnership opportunities offered by Android TV, enabling them to deliver experiences to their audiences that fully integrate their pay-TV services with Android TV applications and OTT services,” Patibanda added.

The announcement was made out of the IBC Conference in Amsterdam today. 

Last week, Ericsson announced that it has reached an agreement to integrate its cloud-based multiscreen platform MediaFirst TV into the Reference Design Kit (RDK). 

RDK is a pre-integrated software stack for video and broadband CPE, jointly developed and managed by Comcast, Liberty Global and Charter (through its acquisition of Time Warner Cable). More than 275 consumer electronics makers, software developers, TV service providers, system integrators and service vendors have agreements with RDK.

For more:
- read this Ericsson press release

Related articles:
Ericsson integrates MediaFirst multiscreen platform with RDK
Ericsson launches multiscreen platform targeting pay-TV market
Ericsson puts IP video products into shiny new package dubbed ‘TV as a service’

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