ESPN plans 24-hour 3D channel starting in February

ESPN says it will begin broadcasting 3D content 24 hours a day on its six-month-old ESPN 3D channel starting Feb. 14, but don't expect to see a full lineup of live sports any time soon. The broadcaster says most of the content will be older games and events.

ESPN's broadening of its 3D effort is a bit of a surprise as it was less-than-enthusiastic in a discussion about 3D with Yahoo News in November.

"We're committed to a full year of trial of ESPN 3D and we're preparing for a second year," said Johathan Pannaman, ESPN's director of technology. "But whether this is something we repeat or continue or cut is something that at this point we have very little indication on one way or another."
Pannaman said the network hadn't "yet see a proven (return on investment.)"

Nonetheless, reports Multichannel News, the service will remain available on Comcast, DirecTV, Time Warner Cable and AT&T U-verse, and will add Verizon's FiOS sometime this year.

An announcement is expected at CES today.

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