Facebook is introducing a new feature that lets tens of millions of iPhone users share live video streams.
According to The Wall Street Journal, the social media giant began testing the feature with celebrities and other influencers, and about two months ago, it started testing the feature with a small group of iPhone users. In the next few weeks, Facebook will roll the feature out globally to its 934 million customers worldwide.
Given that tens of millions of those customers use the iPhone, that's a concern for pay-TV operators, who have yet another source of video entertainment to compete with. You can read the full Wall Street Journal story here.