Former HBO Go exec Juliano joins NBCU's TV Everywhere team

New NBCUniversal TV Everywhere chief Alison Moore has recruited one of her top former HBO colleagues, Dina Juliano, who will now serve as senior VP of consumer product strategy for NBCU.

Juliano previously led HBO's digital user experience team, where she worked on such digital products as HBO Go,,, MaxGo and HBO on Demand. She'll now be responsible for developing product strategy and helping NBCU expand its TV Everywhere capabilities across its broadcast and cable platforms.

"Dina has an incredible dual ability to develop a dynamic consumer product vision and then flawlessly execute the experience--her laser focus on product and platform excellence is second-to-none," Moore said in a statement.

Moore was HBO's top digital executive until she was poached by NBCU to run female-targeted website DailyCandy in October 2012. She took over the newly created role of executive VP and general manager of TV Everywhere for NBCU in March, when DailyCandy was shuttered.

Earlier, Moore hired away another HBO executive, Doug Rosten, as VP of TV Everywhere partnerships. 

For more:
- read this Variety story
- read this MediaPost story

Related links:
TV Everywhere's biggest challenge: customer awareness
TV Everywhere progress threatened by over-the-top video
NBCU launches Sprout NOW TV Everywhere app