Fox Mobile Group pushed News Corp.'s TV Everywhere ambitions one step further along, launching mobile entertainment platform Bitbop on BlackBerry smartphones.
The wireless subscription service gives smartphone users access to full-length television shows on demand, in high-quality mobile video resolution. Subscribers can choose programming from numerous content partners including Fox, NBC, CBS, and more than 20 other programming networks. The company said Bitbop will offer full-length movies by the end of 2010.
Currently, Bitbop is available only on BlackBerry phones, but sources close to the project said it would expand to other platforms.
The app is available on BlackBerry App World and will exclusively support BlackBerry smartphones. BlackBerry smartphone users can download the application to get a free trial and subscribe to the monthly plan for $9.99, which allows for unlimited streaming and temporary downloads.
"After successfully launching the private beta less than a month ago, we are thrilled to publicly launch Bitbop first on BlackBerry smartphones," said Joe Bilman, Executive Vice President, Global Products, Fox Mobile Group. "The potential of the smartphone has barely been tapped. Our goal is to provide consumers with an exciting new digital entertainment experience on their handheld devices and what better place to start than with the original and continuously innovative smartphone."
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