Foxtel moves ahead in IPTV space

Australian multichannel video programming distributor (MVPD) Foxtel is beefing up its IPTV play with a new TV Everywhere-like service called Foxtel Play that is expected to be available for a range of TVs, consoles and mobile devices.

Unveiled at the ASTRA Conference by Foxtel CEO Richard Freudenstein, Foxtel Play is seen as a way to bring new customers into the Foxtel pay TV service with subscriptions as low as $25 per month with no lock-in contracts. Freudenstein said the new service will help it meet its goal of reaching 50 percent of Australians.

"This is a perfect new way for those people who have not yet experienced Foxtel to enjoy our popular content," Freudenstein said at the conference, according to Lifehacker.

And, of course, it will be a way to draw those viewers into more lucrative deals with the IPTV provider.

"Ideally when they've sampled Foxtel Play and see what a great product it is, they'll sign up to the full service," Freudenstein conceded in a story carried by Ad News. "It's an opportunity to introduce Foxtel to a new customer segment."

The opportunity will be happening this year, as Foxtel expects an on-demand movie service to roll out in the third quarter or so. The IPTV service is also working to upgrade its set-top box to have 10 times more processing power and eight times more memory.

In addition to drawing in new customers, Foxtel is working to keep those it has with a triple play that combines broadcast, broadband and telephony, with the support of part owner Telstra (ASX: TLS.AX), Freudenstein said.

"We believe it makes sense for us. It will place us firmly in the centre of the broadband connected home," he concluded.

For more:
- Lifehacker had this story
- Ad News carried this story

Related articles:
IPTV destroying video store business in Australia
Australian free-to-air TV networks eye online video venture

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.

Suggested Articles

WarnerMedia scored a key HBO Max distribution deal with Comcast just as it launched in May. Nearly six months later, there still isn’t an app.

Comcast is planning new data caps and video service price increases for its subscribers in 2021.

The Apple TV remote is an often reviled peripheral device. Universal Electronics has taken it upon itself to create a different option.