FreeWheel nabs NBCU in multiyear ad management agreement

In advance of this summer's Olympic Games, FreeWheel has announced that NBCUniversal will start using the company's ad serving solutions across multiple NBCU online properties. The multi-year agreement includes, in addition to sites such as,,, and others.

FreeWheel's Monetization Rights Management system is designed to enable ad campaigns that span multiple platforms. The company says that through the deal with NBCU, advertisers will now be able to buy dynamic, customizable ad packages covering a wide range of devices where NBCU content is available. For the Olympics, that advertising space is prime territory, and Multichannel News notes that advertisers have already spent more than $50 million buying up digital inventory around NBCU's planned coverage.

In yesterday's press release, NBCU executive vice president Peter Naylor said, "We are committed to ensuring our audiences are getting positive brand experiences wherever they tune in, whether at home or through the complementary digital and mobile environments. To that end, FreeWheel's best-in-class technology enables us to effectively manage the ad rights and ad delivery processes and execute our advertisers' orders across our owned and operated properties and various syndication partner sites."

For more:
- see the news release
- see this Multichannel News story

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