Google TV (Nasdaq: GOOG), which has gotten off to a really bad start with the four major broadcasters, is holding ongoing discussions and trying to persuade ABC, NBC, CBS and Fox that it's not the devil incarnate, Google CEO Eric Schmidt said during the Web 2.0 conference in San Francisco.
Broadcasters have frankly said they don't see a profit motive for allowing Google to retransmit their fare for free on the Internet--and on TVs linked to the Internet, especially since Google, unlike cable, satellite and telco providers, won't be paying retransmission fees. Schmidt said that's the wrong way of looking at it; Google TV, he said, would bring in more revenues because consumers would watch more TV.
"We want to make the revenues larger," he said. "The way to get more revenue is to get more revenue sources and the way to do that is through things like Google TV."
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