Cable companies that opt to partner with Google TV, as satellite provider DISH Network has done, could gain some much needed visibility in the way of improved Internet integration, but talks between the search giant and MSOs are nascent at best.
A report in Light Reading said one cable exec had confirmed that talks were ongoing, but that little progress had been made.
A cable company that allowed Google TV to integrate with its offering would gain search and discovery capabilities as well as streamlined over-the-top delivery options. It would also, Light Reading points out, put that OTT delivery of video on demand services like Netflix and Amazon.com directly in competition with an MSO's own VOD services, potentially cutting revenue.
For Google, the opportunity to get more of its Android-based devices into homes would help ensure Google TV's gradual consumer acceptance.
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