Guess again: Apple TV is shipping this week

Despite reports to the contrary (and wouldn't life be easier if companies were just a little more upfront about what they're doing?) Apple TV's set-top boxes have started shipping and will arrive in customer homes by the end of the month (or this week, if you prefer), according to multiple reports.

The device, scheduled to arrive in stores by the end of the month, will cost $99 and let users watch select TV shows for 99 cents and rent HD movies for $4.99. Netflix (Nasdaq: NFLX) will also be accessible via the device which uses streaming rather than built-in storage.

For more:
- see this story

Related articles:
'Something is now amuck' with Apple TV
Apple TV, Google TV: 'Nah, it can't work'
Apple introduces revamped Apple TV device

Suggested Articles

Cable provider WOW! is launching its WOW! tv+ product in three new markets after last month pulling back on marketing for the new service.

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.