The growing availability of broadband in Europe and an increasing consumer appetite for over-the-top content hasn't been lost on HTTV, the French solution provider for interactive digital TV. The company is rolling out a new OTT player for set-top boxes and TV manufacturers at next week's IP&TV World Forum, which uses HTTP-based adaptive bitrate streaming and interfaces with Allegro servers.
The customizable player is designed to help hybrid STB and TV manufacturers easily make OTT contents available on their devices. HTTV said the Linux-based OTT stream player can be easily adapted to any SOC, which enables STB and TV manufacturers to offer both operators and VOD services providers rich OTT services in a limited bandwidth environment.
With Allegro adaptive streaming, the video quality of a media file or a live feed is dynamically detected and seamlessly switched in real time to match local bandwidth and CPU conditions. Viewers with high bandwidth connections get HD quality streaming while those with lower speeds receive the best possible stream available for their bandwidth and therefore take full advantage of the existing HTTP infrastructure (Silverlight, HLS and Zeri streaming).
"The OTT phenomenon is starting to change the traditional TV distribution ecosystem," Jean-Christophe Jubin, Sales and Marketing Director at HTTV said.
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