Hulu on a growth path, CEO Kilar assures

Hulu's somewhat controversial approach to distributing premium content, Hulu Plus, is coming up a winner in 2011, a blog post by CEO Jason Kilar claims. The premium service is "on track to exceed 1 million ... subscribers in 2011," the Hulu boss said. It had no subscribers at the start of 2010.

As a money-making machine, Hulu's doing OK as well, he added. "We are on pace to approach half a billion dollars in revenue in 2011. In Q1, our revenue grew approximately 90 percent over Q1 2010."

Hulu, Kilar said, made $263 million in revenue in 2010. Among other positive signs, he said, the service served about 50 percent more advertisers in the first quarter and grew the number of content providers from 211 to 264.

For more:
- see Hulu's blog

Related articles:
Hulu chief Kilar bites hand that feeds him
Report: Hulu board moves could give CEO Kilar more say
Hulu boss: 'No one considers Hulu Plus or Netflix to be a cable replacement yet'

Suggested Articles

Comcast, Charter and ViacomCBS today announced that they will all take equal ownership of Blockgraph.

Cord cutting will get worse for cable companies. But the financial impact for those same companies will be limited.

Comcast reached a distribution agreement with HBO Max and will offer the service for no extra charge to its existing HBO subscribers.