Hulu adds 9 Fox affiliates to vMVPD service, now up to 290 local stations

Hulu is topping the leaderboard in a key race in the competitive vMVPD market: local affiliates. Image: Hulu

Hulu said that it has added nine Fox affiliates to its virtual pay-TV service.

The Big Media-owned streaming company said it now has deals with more than 290 local broadcast stations. It has more than two stations locked in for 80% of U.S. TV households.

RELATED: Hulu, other vMVPDs ramp up affiliate deal chest-thumping


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

This level of infiltration puts Hulu high atop the leaderboard in a key race in the competitive vMVPD market. With virtual operators offering basically the same selection of top cable channels in their skinny bundles, the service that has the most locals in any given market has a big advantage. 

Hulu is among the leaders race. AT&T’s DirecTV Now said it had surpassed 200 locals locked up at the end of August. According to Cord Cutter News, Sony PlayStation Vue is up to 186 locals in 115 U.S. TV markets as of this week. 

The Fox affiliates being added to Hulu Live include KBFX-TV in Bakersfield, California; KUQI-TV in Corpus Christi, Texas; WDKY-TV in Lexington, Kentucky; WOLF-TV in Wilkes Barre-Scranton, Pennsylvania; WTGS-TV in Savannah, Georgia; WTTE-TV in Columbus, Ohio; WTVC-TV in Chattanooga, Tennessee; WUHF-TV in Rochester, New York; and WUTV-TV in Buffalo, New York.

Hulu has a particularly strong lineup of local CBS and Fox affiliates, but it has locked in no ABC locals beyond its deal for ABC/Disney owned and operated stations. 

Suggested Articles

Apple TV+ could close in on Netflix-like subscriber totals in just a few years following its launch.

ESPN, with some help from Samsung, is finally getting into live 4K production beginning with Saturday’s NCAA football matchup between Florida and LSU.

What was delivered differed from what was promised.