Investors, analysts cheer Netflix as firm nets 3.3M new subscribers in Q2

Netflix added 3.3 million new subscribers during the second quarter (that's 900,000 U.S. subs and 2.4 million internationally), figures that raise the company's global customer base to 65 million. Investors sent the company's stock up 14 percent on the news--and, according to the Wall Street Journalanalysts too cheered the results by raising their price targets on Netflix shares.

Netflix attributed its success in part to the popularity of its original programming slate, "which in Q2 included the first seasons of Marvel's Daredevil, Sense 8, Dragons: Race to the Edge and Grace and Frankie as well as Season 3 of Orange Is The New Black, the company said. As Wired pointed out, Netflix's original programming is now expanding to Spanish-language fare: the company is gearing up to offer Club de Cuervos, a family comedy about "futbol" later this summer.

Of course, all that content comes at a cost: Netflix said it spent $1.27 billion on additions to its library of streaming content in the quarter. 

For the third quarter, Netflix said it expects 1.3 million net additions in the United States and 2.4 million net subscriber additions internationally, for a total of 3.55 million net subscriber adds. Article

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