Startup cable service Layer3 TV has announced the addition of TV Everywhere access to its premium pay-TV service offering.
In all, the Denver-based operator is allowing customers to use more than 70 multiscreen apps, accessing top channels including ABC, NBC, FOX, ESPN, FX, Discovery, AMC, History, HBO and USA Network, just to name a few.
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“As a product that has only been in the market for less than a year, it’s remarkable and speaks to our programmer partnerships, which have allowed us to move quicker than virtually every other cable and satellite provider in bringing our subscribers TV Everywhere access,” said Lindsay Gardner, chief content officer for Layer3 TV, in a statement. “This is only the beginning and every month we will be expanding our content offering, as well as adding features that enhance the Layer3 TV experience.”
Added Gregg Grigaitis, Layer3 TV’s recently appointed chief product officer: “This is one of many features on our product roadmap we know customers want and we are determined to bring them the best experience possible.”
Of course, the term “TV Everywhere” is a stretch for Layer3 TV, which is still only available in a limited number of communities.
So far, Layer3 TV has launched services in Chicago and Washington, D.C., and it plans to deploy in its native Denver sometime this year.
The company is targeting higher-end residential consumers who can afford traditionally robust pay-TV service, but who don’t want the traditional service baggage that comes with cable.