Startup premium cable TV operator Layer3 TV has quietly begun offering its service in Los Angeles.
A service rep for the Denver-based company said Layer3 started taking orders for select parts of the L.A. region on Tuesday. Service is available for L.A. metropolitan locations such as Mid-City (90016 ZIP code), but not in surrounding suburbs like Glendale (91207).
“We’re signing up clients now,” added Layer3 Press Rep Eric Kuhn. “The first installations are in a matter of days.”
For $89 a month, Los Angeles residents can purchase Layer3 TV’s 'Platinum allHD’ package, which includes more than 200 high-def channels. Layer3 is offering a $10 “new customer discount” off the usual $99 price of the package, which includes premium channel Epix for six months free—and a month of free Showtime is also available.
With second client DVR ($10) and no hidden taxes or fees, the whole package comes to $99.
Deployment into the nation’s second biggest TV market comes following rollouts in Chicago and Washington, D.C.
Layer3 TV is seeking to carve out a counterintuitive niche in the pay-TV business, delivering rich programming bundles, technology and customer service acumen at a time when many cord-cutting-focused operators are trimming back their offerings.
“It’s really about bringing a robust, modern TV experience to the living room in a way that’s price competitive but doesn’t constrain you,” Layer3 TV CEO Jeff Binder said to the Los Angeles Times.
Beyond the L.A., Chicago and D.C. metropolitan areas, Layer3 said it will soon roll out in its home base of Denver. Pre-launch tests were also conducted in Boston and Houston.