March Madness: CenturyLink unveils four channel screen

It's impossible to get away from March Madness, so it should be noted that telco TV provider CenturyLink (NYSE: CTL) is whooping about its ability to display four programs on one screen. The new feature on its Prism service arrived just in time for the NCAA basketball tournament on (wait for it) four channels: CBS (which Connecticut Rep. Joe Courtney clearly prefers), TNT, TBS and TruTV.

The service will be available throughout the NCAA tournament--probably as long as four channels are in operation--then will be relaunched later this year with additional advanced highlights," CenturyLink said. Sounds like a neat way to duck all those tournament-supporting commercials those networks keep throwing at you during every timeout.

In more serious news, CenturyLink is also offering a $100 reward to subscribers who switch from cable to its service.

For more:
- see this news release

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