Metric: 80M IPTV subs by 2011

According to a report from Strategy Analytics, over the next five years IPTV subscribers will grow to a staggering 80 million worldwide from just under 6 million IPTV households today. Additionally, the number of households worldwide that pay directly for IPTV service will rise from 3.3 million in 2006 to 40.9 million in 2011. Currently, about 55 percent of IPTV households pay directly for IPTV services while most of the remaining subscribers receive IPTV service as part of a bundle. In five years, we can look forward to a decline in the percentage of direct-paying IPTV households, as the industry increasingly favors service bundles.

For more on this report:
- see the write-up over at TVover.net

Suggested Articles

Thanks largely to a drastic video subscriber drop off at AT&T, traditional pay TV providers lost close to 2 million subscribers combined in Q3.

Pluto TV says it now has approximately 20 million monthly active users.

As cord cutting trends accelerate and new SVOD giants like Disney+ take their first steps in the world, one analyst is ready to proclaim live TV dead.