According to a recent report conducted by Insight Research, IPTV, mobile TV and Internet streaming media will be worth $27 billion in the U.S. by 2011. The figure includes money derived from network-related equipment sales and content-generated revenue from the end user. The report focuses solely on "streaming media," which the research firm defines as digital audio and video files over an IP network or wireless network in real-time or on demand that cannot be stored locally. At first glance, lumping IPTV in with mobile TV and Internet TV seems like an odd idea. However, with the rise of IMS between now and 2011, this approach seems to make sense as IMS will provide a common IP architecture for VoIP, IPTV, Internet data services and wireless services. While the figure seems somewhat bullish since it considers the U.S. only, the firm qualifies the estimate as "conservative."
For more on Insight's latest report:
- see this press release