Motorola survey: Viewers staying loyal to television set

For what it's worth, video consumption research conducted in 13 international markets by Motorola (NYSE: MOT) subsidiary Motorola Mobility has found that viewers prefer paid-for television content even when free programming is more readily available.

The Global 2010 Media Engagement Barometer of video consumption habits also showed that (hold on for this surprise) social media is "changing viewing experiences" and the future is bright for HDTV.

"The findings suggest that the huge increase in the availability of video content is leading to viewers tiering their viewing habits in terms of preference, notionally based around payment," Bill Ogle, chief marketing officer of Motorola Mobility said in a news release. "Yes, they're watching content on laptops and other devices, but they are still staying loyal to the television set."

For more:
- see this news release

Related articles:
Analyst: Can't discount OTT pressure when looking at continuing cable subscriber losses
Cord cutters and OTT video: Do they stand a chance against cable?
Study finds some 'cord keepers' among cord cutters

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